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This paper sought to identify what key drivers have shaped the extent of E-marketing orientation (EMO) among entrepreneurs and the self-employed during these 'unprecedented times' in the Jordanian context. The study made use of a previously proposed model and incorporated the perceived continuity of COVID-19 as a moderating factor. The study used cross-sectional quantitative-deductive methods and self-administrated questionnaire. Non-probability convenience sampling was used, and the sample comprised 314 responses from owners, directors, managers, supervisors, the partners of businesses in Jordan. SMART partial-least-squares were used and path analysis reported that perceived relative advantage, level of competition and perceived continuity of COVID-19 scored moderate level of influence, whereas the remaining antecedents scored a low level of variance. Moreover, perceived complexity seen insignificant negative antecedent. Perceived continuity of COVID-19 was seen to directly influence EMO and was identified as a standalone antecedent considering that the moderation paths did not demonstrate any significant influence.
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Purpose: The purpose of this study is to empirically explore the predictors of e-marketing use continuance intention in the pharmaceutical business to business (B2B) supply chain during the COVID-19 pandemic. Design/methodology/approach: This study adopted survey research strategy, and data were collected from managers dealing with marketing in 127 pharmaceutical firms in Harare Zimbabwe using a self-reported questionnaire. Partial least squares structural equation modeling (PLS-SEM) was employed to test the hypotheses. Findings: Leadership support and perceived usefulness are significant predictors of e-marketing continuance intentions. The effect of perceived susceptibility and perceived severity on e-marketing use continuance intention was not significant. Perceived usefulness is a positive moderator in the relationship among leadership support, perceived susceptibility and e-marketing use continuance intention. However, the moderating effect of perceived usefulness created a significant but negative relationship between perceived severity and e-marketing use continuance intention. Originality/value: This study provides empirical evidence of the moderating role of perceived usefulness in the relationships between e-marketing continuance intention and its predictors. © 2023, Emerald Publishing Limited.
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Due to people's anxieties about COVID-19, it may take years before international tourism returns to pre-pandemic levels. Thus, it is crucial to understand how tourists' health beliefs influence their travel decision-making processes during and after the SARS-COV2 pandemic, and to develop new strategies to support and meet tourists' current needs and concerns. The current study employs a Health Belief Model (HBM) perspective to examine the influence on tourists' health risk prevention - and subsequently on their travel intention - of reading travel health information online, while considering tourists' perceptions of threat susceptibility and severity, and usefulness of travel health information. As risk perception is influenced by individual differences such as gender and previous experience, the study model includes the demographic factors of age, gender, and health status. The model was tested using a survey questionnaire completed by 261 respondents in Saudi Arabia who were considering travelling abroad for tourism. Results were analyzed using PLS-SEM. The study found that perceived susceptibility and perceived usefulness each significantly and positively influenced the perception of importance of reading health information, and the perception of importance of reading travel health information online significantly and positively influenced travel intention. The discussion includes additional findings as well as implications for industry practice and policy regarding online pandemic-related information, in order to improve protection efficacy and enhance information content and style to adequately serve the needs of tourists from a health belief perspective.
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This study investigates health-information seeking influences on tourists' travel intentions during and after the COVID-19 pandemic, in the context of online information.An integrative model based on Protection Motivation Theory (PMT) is developed to examine the relationships between protection motivation behaviour incorporating COVID-19 involvement, and their influence on information seeking attitude and travel intention, while considering the role of subjective norms (SNs) as a moderator between attitude and intention.Using the data collected from 274 international tourists in Saudi Arabia, this research shows that, while not all PMT factors have a positive influence on travel intention, COVID-19 involvement has the strongest influence, while SNs found to have non-significant role as a moderator.This study's findings include important implications for industry practice within the online travel-health information seeking context.
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The Covid-19 Pandemic and lockdown has brought about various changes in the shopping behavior of the consumers. The risk, perceptions and precautions related to Covid-19 pandemic influenced the Online Consumer Shopping Behavior. A sudden growth and numerous opportunities are being created in the field of online marketing. In the current paper, the researchers tried to find out how customers responded to online shopping during the pandemic and lockdown times. The study involved 140 respondents from different areas of Pune city. The data was collected using an online survey method. The data collected was analyzed using tests like T-Test and ANOVA. The current research will give a broad guideline to the online sellers to devise strategies for selling of their products and services online. The after effects of the pandemic may be carried ahead leading to a new normal, where sellers could make the best of this opportunity of changed consumer behavior towards online shopping. © The Electrochemical Society
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Purpose>This study aims to determine the role of knowledge, trust and religiosity in influencing the intention to donate cash waqf online among Muslim millennials in Indonesia.Design/methodology/approach>Using a framework based on the theory of planned behavior, primary data was collected from 418 Muslim millennials who domiciled in large cities in Indonesia and subsequently analyzed using the structural equation modeling method.Findings>The main findings suggest that knowledge, trust and religiosity play a positive role in explaining the intention to donate cash waqf online among Indonesia’s millennials. Religiosity is found to be the most powerful factor in influencing attitude, while knowledge is the least significant factor influencing the attitude, which subsequently influences the intention to engage in online cash waqf. Social norms and perceived behavioral control are also positively influencing such intention.Practical implications>These results imply that it is important for waqf institutions to reflect strong Islamic values in their cash waqf products and to more strongly communicate religious messages about the benefits of giving cash waqf to the millennials. It is also crucial to increase waqf literacy through appropriate campaigns. Moreover, they need to be more transparent and accountable to establish, maintain and enhance trust in their organizations. Overall, these findings are expected to provide insights enabling waqf institutions to devise effective marketing strategies for raising the level of online cash waqf donation in Indonesia.Originality/value>This is thought to be one of the first studies to investigate the factors influencing online cash waqf donations among Muslim millennials in Indonesia.
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The Covid-19 pandemic was first discovered in 2019 and was resistant to all available cures despite all efforts. Vietnam, as well as other nations, suffers significant economic harm due to its presence. Businesses in Vietnam, particularly small and medium-sized businesses (SMEs), must plan for this scenario. It has been shown that E-marketing is a successful technique for finding and communicating with consumers worldwide. The disease has been aided by lockdowns and social isolation in the Covid-19 pandemic. This study seeks to discover the impact of several variables on small business owners' plans to utilize e-marketing in Vietnam as part of the Covid-19 pandemic. The study used both qualitative and quantitative research techniques. The qualitative approach is used to confirm and modify a scale, whereas quantitative research is used to help establish a range. The results show that 04 variables impact e-marketing intention, including (1) Compatibility, (2) attitudes towards the use of E-marketing, (3) perceived usefulness, and (4) perceived barriers to use, (5) subjective norms, where perceived usefulness is the most critical influence. The research has put forward many proposals to enhance the desire of businesses to utilize E-Marketing. © 2021 IEEE.
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This study aims to provide an in-depth understanding of how hypothetical cultural festivals/events affect destination image before and after indirect experiences of them, particularly with detailed affective destination images in pandemic situations. The study examines the perceptions young adult tourists obtain from Twitter and an official homepage, the two backgrounds used for context priming. The sample comprised 248 potential tourists aged 20–39 years, 124 of whom were in the Twitter experiment group and 124 were in the official homepage group. The findings reveal significant differences in destination image before and after exposure to the hypothetical cultural festivals/events and different degrees of improved destination image between the Twitter and official homepage subjects. The importance of cultural festivals/events for destination image and the younger generation's heuristic reactions as context priming effects are discussed.
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The aim of this research is to analyze the effects of e-Marketing, e-CRM and e-Marketing on e-Loyalty and company performance. The study is quantitative with a questionnaire approach. Data processing tools use the SmartPLS 3.3.3 software. The primary data collection method was by distributing online questionnaires through online surveys to 286 managers of non-e-commerce companies during covid pandemic and digital era. The regression test results show the e-Marketing has a significant effect on Company Performance, e-CRM has significant effect on Company Performance, e-Marketing has no significant effect on e-Loyalty, e-CRM has no significant effect on e-Loyalty), e-Loyalty has no significant effect on Company Performance, e-CRM has no significant effect on business sustainability through e-Loyalty. Finally, e-Marketing has no significant effect on Company Performance through e-Loyalty. That means e-marketing and e-CRM have a relationship and influence on e-loyalty both individually and simultaneously. © 2022 Growing Science Ltd. All rights reserved.
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Today, Coronavirus is a pandemic that has spread worldwide and causes many problems, including socio economic problems in society. Therefore, e-marketing has an essential function in acquiring new customers, generating leads, and generating revenue for your business by reaching customers interested in your products and services. A digital platform such as web marketing is online marketing to prospective leads and high-value consumers. Thus, the present study examined the usage of e-marketing as a model for buying decisions moderated by perceived risk during the covid-19 pandemic in Aceh Province, Indonesia. This quantitative study involved 325 respondents and was collected through a survey by filling out the questionnaires. Also, e-marketing is measured by perceived usefulness, perceived ease of use as exogenous variables. Therefore, perceived risk is a mediating variable, and the consumer buying decision is an endogenous variable. The data were analyzed using Structural Equation Modelling – Analysis of Moments Structure (SEM-AMOS). The results showed that e-marketing (perceived usefulness and ease of use) positively and significantly affects consumer buying decisions. This study also applied the Sobel test and indicated that perceived risk mediates perceived usefulness and ease toward consumer buying decisions. In conclusion, this study has successfully examined the relationship between e-marketing via perceived usefulness and perceived ease of use. Also, it proves that perceived risk plays a mediating role (partial mediator) in the relationship of perceived usefulness and ease of use on consumer buying decisions. This tested model has become a formulation, especially in marketing science, where it turns out that during the covid-19 pandemic, the buying decision model in the marketplace is a function of the perceived usefulness and perceived ease of use of consumers towards the marketplace, as well as the perceived risk of the marketplace as a partial mediator. So that marketplace manufacturers can drive consumer buying decisions by consumers by creating a strengthening of perceived usefulness and perceived ease of use for consumers, thereby affecting consumers' perceived risk and impacting their buying decisions. © 2022 by the authors;licensee Growing Science, Canada.